Brand Positioning & Digital Campaign
NEC Makes It Happen
With over 100 years of experience, NEC has been harnessing technology for the benefit of society endlessly, empowering and impacting positive change in common mans life, enabling businesses and contributing to the global digital transformation.
The refreshed brand strategy ‘NEC Makes It Happen’ for India, positions NEC as a ‘doer’. Supported by a new brand campaign that takes on an emotional route highlighting the life changing innovations and executions NEC has done and continues to do within the country, it seals the path for future as well by creating a defining statement of NEC’s commitment.