Naariti
Rebranding and Positioning
Naariti's refreshed brand identity presents it as a contemporary, elegant and stylish woman's ethnic wear brand, true to its product offering.
Naariti is a brand of positivity, optimism and beauty. It believes a woman's true beauty lies in her confidence, ability and the grace with which she carries and conducts herself. Every endeavour of the brand, every conversation it holds, every outfit from its folio is to make her comfortable and confident in doing this.
G R A C E F U L E V E R Y D A Y
These two words capture the essence of Naariti’s refreshed brand positioning. True to the offering of the brands product range, how the woman feels wearing it, as well as the way the company does its business.
Imagery look and feel
