Name and Identity Design
GoodOota restaurant serves good hygienic meals for the SEC ‘C’ group in Karnataka ('Oota’ means food in local language). Green and red circles of the symbol with the grain graphic represent fresh veg and non veg food.
Half English and half Kannada bold typography connotes a strong local appeal. A mascot inspired by the typical local star male was developed to resonate with the TG.
Simple wall graphics.
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